Why Brand Design!

The million dollar question…to brand or not to brand a business?

Business essentially may not require branding. It may not require a logo or for that matter any collaterals or even advertisements. But there is this one important element that’s a must in business.

The inevitable question… What is it?

Let us consider two different situations

  1. Someone invites you to their home and makes the most delectable dish, but serves it in an aluminum plate over a “not so clean” table. How do you think will respond?
  2. And a second situation where the same dish is placed in a elegant plate and placed over a clean exotic table. What do you think your response will be as compared to the previous situation?

It may just be similar to the way a client responds to a elegantly branded and a non branded product.

It’s a well known fact that many times a product or service is bought even without experiencing it. Customer retention may happen based on their experience of the product.

So here we go again, where will the brand designs communicate?  Much obviously, before the purchase of the product and categorically after using the product or service. Undoubtedly branded businesses communicate better credibility and trust.

To know detailed business branding & communication for your business, feel free to contact us.

Thank you.
Jayan Vennikkal, Founder & Brand Director.
BiggBrand Thought | www.biggbrand.com

Business Card

Why Business Card!

Is a business card essential for your business? Do you think business conversions are possible without a business card?

Business conversions are very much possible, even without using a business card. But nevertheless; a business card is evidently a support element for higher business growth. A business card acts as the first emotional connect or communication to customer. Invariably it may also be a decision to convert a business lead.

Have you ever thought about how your business card should be?

A business card conveys many emotions and communication to the customers. It also emulates a basic evaluation about your business in the customer’s mind. It creates a judgement about the quality of your work or the way you do business. It also acts as a catalyst in creating trust in your business even before experiencing it.

Before anything takes a look at some of the business cards that you have with you. You can almost feel the quality and trust difference in each cards.

Don’t compromise on the design and the print quality of the business cards that you use for your business. It will help enhance the trust and quality of your business. Always maintain high quality standards of communication materials used for your business. Because your business makes money for you.

To know detailed business branding & communication for your , feel free to contact us.

Thank you.
Jayan Vennikkal, Founder & Brand Director.
BiggBrand Thought | www.biggbrand.com