PLEASE COMPLETE YOUR KNOWN DETAILS ONLYFeel free to share your real information with us to make best Branding solution for you.
THE DREAM CLIENTFeel free to share your real information with us to make best Branding solution for you.
IDEAL CLIENT FEARS, FRUSTRATION, WANTS, ASPIRATIONSFeel free to share your real information with us.
CLIENTS EMOTIONAL MAPPINGPeople are driven by powerful emotions and buy on emotions. They tend to justify it with logic later, in order to show their logical nature. This worksheet will make you aware of the emotions that the client feels and you can use them in your messaging. In the first column list down the pains they are experiencing and the second column the emotions attached to them. Third column talks about the benefits that your product or service will provide and lastly the emotions that they will feel.
This tool is to list your clients main currencies or how he measures the value of your product or service. It could be money, time, effort, health, well-being, harmony or whatever measure your client uses to evaluate your offering. It should be measurable either by numbers or on a scale. Then only can proper value be communicated and understood by the client.
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